OpenAI officially launched its advertising pilot in ChatGPT, partnering with major brands like Target, Adobe, and Audible to show relevant ads in conversations. Free users and subscribers to the $8 / month Go plan will see these ads.
Why it matters
The launch of ChatGPT's advertising pilot marks a significant development in the monetization of AI chatbots and may have implications for users, advertisers, and the broader AI industry.
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